Rhetoric as a science is philologicala discipline that studies the art of speech and gives an idea of the appropriateness and expediency of applying words. Rhetoric develops a sense of the word, develops taste and through literature dictates to society the manner of thought.
Rhetoric as a science teaches oratory andeloquence. The speaker from the Latin language is translated as "ask", and oratory is a discipline that studies the transmission and perception of speech and gives an understanding of the correct construction of speech and text that can attract the audience and not let go of her attention. Thus, the features of the oral language in public speeches bring together rhetoric and poetics, designed to convince the listener with expressive means of speech and body movements. Teaching oratory develops logical, psychological, linguistic and other skills. They are aimed at developing rhetorical skills, that is, they instill the ability and readiness to communicate most effectively. Throughout history, rhetoric as a science boils down to differences in what kind of speech is qualitative and which is not. In this regard, there are two areas that are considered to be the main ones.
The first - comes from the ancient Greek thinkerand philosopher Aristotle. He linked rhetoric and logic together and considered that speech good, which was convincing and effective. Efficiency, he reduced to the ability to win the consent, sympathy and sympathy of listeners. Effective speech should make listeners act. Thus, Aristotle's rhetoric assigned the role of an object that is able to pick up possible methods of persuasion regarding an individual object.
The founder of the second trend in rhetoricwas the famous ancient Athenian rhetorician Isocrates. Like his supporters, he believed that a speech that is adorned with lush verbiage and built on speech aesthetics is considered to be good. Convincing speech was not the main component and was not the only criterion for evaluation. The direction from Aristotle is called "logical", and Isocrates is called "literary".
In the modern world, rhetoric as a science gives ustools for studying oratory. And what is oratory today? This ability to convince in the course of public speaking, a combination of artistry, rhetoric and psychology.
In everyday life, the ability to speakconvincingly meets often in the simplest situations. For example, it may be a situation where one person is in danger, and another who has noticed this before, with a shout and gestures warns. Another example is the process of trading, where the seller offers his goods, convincing the buyer that the goods are good, and the buyer, believing, buys. To be eloquent in everyday conditions, special training is not required, since under the influence of emotions the words and the form of their presentation are formed by themselves.
There are sometimes situations where it is especially necessaryspeak convincingly and harmoniously, but the ability to do it is not enough. This will help rhetoric, from which you can podcherpnut everything you need. The ability to control emotions, choose the right words, convince and keep the attention of listeners are taught in special schools or at trainings. Without skills, it is impossible to logically and emotionally build your speech, and fear and shyness can become an obstacle to public speaking. The training program usually consists of staging breathing, voice, diction, the basics of acting, the laws of business ethics, psychology. The received knowledge in the aggregate and give the ability to speak beautifully and convincingly. And the word has always been the main tool in achieving the goal.
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